APPROACH

Mind’s Eye has shaped how I approach a lot of projects going forward. I like to focus on a core brand asset, then let a whole world hang off it, visually, tonally, structurally, rather than treating the work as one idea in isolation. The goal isn't just about concepts, but a world that holds together, and feels like it was made the way real, tangible things get made.

EXPERIENCE

FOUNDER
MIND’S EYE
SEPTEMBER 2026 - PRESENT

FREELANCE SENIOR ART DIRECTOR
FREELANCE
APRIL 2026 - SEPTEMBER 2026

SENIOR ART DIRECTOR
PAPER MOOSE, SYDNEY
MARCH 2026 - APRIL 2026

ART DIRECTOR / DESIGNER
CONNECTING PLOTS, SYDNEY
JULY 2025 - AUGUST 2025

ART DIRECTOR
PAPER MOOSE, SYDNEY
JANUARY 2025 - MARCH 2025

SENIOR ART DIRECTOR
AKCELO, SYDNEY
NOVEMBER 2024 - DECEMBER 2024

ART DIRECTOR
RECIPE, LONDON
OCTOBER 2023 - JUNE 2024

ART DIRECTOR / DESIGNER
SKY CREATIVE, LONDON
JULY 2019 - APRIL 2023

DESIGNER
CHERRY LONDON, LONDON
OCTOBER 2017 - JUNE 2019

ART DIRECTOR
WE ARE PI, AMSTERDAM
DECEMBER 2015 - NOVEMBER 2016

ART DIRECTOR
LEO BURNETT, TURIN
OCTOBER 2015 - DECEMBER 2015

ART DIRECTOR
M&C SAATCHI, LONDON
MARCH 2015 - OCTOBER 2015

ART DIRECTOR
NONSENSE, LONDON
FEBRUARY 2015 - MARCH 2015

ART DIRECTOR
MBA, LONDON
JANUARY 2015 - FEBRUARY 2015